Senin, 08 November 2010

Bernard, the first 3D television series produced by BRB Internacional, has just signed up with a number of leading European mobile content suppliers to enable consumers to download any of its 52 episodes on their mobile phones.

Thus in Austria, OHM will allow mobile subscribers to see the hilarious adventures of this strange polar bear. While from mid-2007 Materna is planning to market not only episodes from the television series, but also a wide range of other content for mobiles – including wallpaper and ringtones – in Germany, Austria and Switzerland.

And now Kitio Mobile has acquired the video downloading rights, as well the VOD rights, to Bernard in Croatia and Slovenia. In the meantime Bernard continues to find a successful place in the schedules of television networks all over the world, including BBC in the UK, Cartoon Network in both the USA and Eastern Europe, ABC in Australia, Muzz in Russia, Samayolu TV in Turkey and Victory IP in the Middle East. He is also extending his merchandising activities all over the world : WB Compagnie in Germany has already presented its range of toys and accessories, while Seven SPA in Italy has designed a complete range of stationery, ...
Bernard’s unstoppable advance in the world of merchandising continues.  The lovable polar bear who travels all over the world without knowing quite what he is doing, has just signed up with Ravensburger for the launch of his first jigsaw puzzle.  The German company, leader in the sector for many years, has acquired a license for Germany, Switzerland and Austria, with the aim of making Bernard one of its top games so that children can learn about the world and have fun at the same time.

Bernard’s successful television debut –the TV Series is on air worldwide-has already inspired a wide range of licensed merchandise in the international market, and now his many fans will be able to see their unusual hero featured on a new and amusing product. Life will never be the same after watching it through the eyes of Bernard!
Thanks to Seven Spa, Italy will be the first country to market products inspired by the sensational new TV series Bernard. The company is currently preparing a line of paper articles featuring the quirky, bumbling polar bear who travels around the world with no idea of how things work. Likewise, in a second phase, Seven plans to market a complete fall “Back to School” collection.

In fact, Reteitalia Channel has just begun airing Bernard Monday thru Friday at 8:25. So if  all goes well, which means the series’ 52 short-sketch episodes manage to endear Italian viewers,  the easily-identifiable characters will soon be flying off the shelves.